Consulting
Clear content for mission-driven organizations. I help nonprofits, schools, and public health organizations turn complex information into material people can find, understand, and use.
Every project is done by me, start to finish. No hand-offs to a junior team, and no one new to bring up to speed halfway through.
Instructional design
Courses and learning materials built on how adults learn, with objectives and assessments that measure what people will do, not just what they remember.
Content development
Plain-language writing about nutrition, food safety, physical activity, health behavior, and public health, checked against current evidence and written for the people who will use it.
Information architecture
Organizing large websites, knowledge bases, and resource libraries so people can find what they need. I led the CDC-funded Food Source Information wiki for outbreak investigators for about 10 years.
Content audits
A structured review of what you have, what is out of date, what is missing, and what to fix first.
Brand building and business development
For a small number of organizations each year, by request. I ran my own web and design firm for about 10 years before returning to academia.